It's nice that you read me,
really.
It's nice that you read me,
really.
Maybe you appreciate what’s in the person who does what interests you.
Or maybe not, and you just want to get to know me.
Either way, I appreciate it.
About me
My name is Nico Castro, an endorphin-fueled designer, located in Montevideo, Uruguay.
I was born in a village of less than 300 inhabitants, far from the capital and paved streets, where the word Technology was found only in school dictionaries.
I grew up with a passion initially hidden and then laid out on paper and shown to the world, I realized it was highly valued and desired.
I have an obsession with watchmaking, the hands, the numbers, the precision… that micro-world inside a dial fascinates me.
The language of the hands along with the numbers that rest beneath, which must be friends and in tune, Or how the complications stand out in height or depth on the dial, enclosing valuable information for its user.
I find it thrilling to see how each design style generates feelings of desire, seduction, and ostentation in people.
And I can assure,
that this passion comes from my youth when trying to flee from volatile teenage problems, I drove vehicles chasing speed and adrenaline,
trying to calm the noises in my restless head while in front of my eyes I had a symphony of watchmaking instruments frantically pushing the limits, At that moment, I found peace.
Today, I turn my obsession into a passion, creating designs that touch perfection and sophistication, perfuming time with adrenaline.
designs so unique that you’ll even want to show them off to your haters.
This talent was worthy of receiving 2 awards from Samsung.
Exquisite art is not mass-produced; it's limited and exclusive.
The Beginnings
Many years ago, I started my business in a small space surrounded by professionals of various kinds.
Undoubtedly one of the most introverted,
it happens that I was obsessed with creating art within my own world, nothing more.
"You are here for your talent, remember that"
NIKLAS LYBACK – Samsung Developer Success
In 2017, I entered the world of digital watchmaking, immersing myself in the passion for creating digital watches.
At that time, I was working as an independent collaborator for Samsung, under my first brand called «BERGEN».
At the end of 2018, after a meeting with the Samsung North America team, they informed me that I would be awarded as the Best Samsung Watch Face Designer of the Year, at the annual conference called «Samsung Developer Conference» in San Francisco, USA.
I traveled there, received the award, gave lectures, and met with the Samsung team from America and Asia, because they wanted to hear about me and how I could help improve their marketplace.
Experience
The following year, Samsung asked me to return, this time to San Jose, to their next annual event to present the award to the next consecutive year’s winner,
but their main interest was to meet with their American and Korean operations team and provide feedback, suggestions for improvement for their Galaxy Store marketplace.
I’d be lying if I said it wasn’t an exclusive experience.
Once Again
In 2022, I again won an award from Samsung for my art, this time for mobile phones.
A new space to pour my art into, but this time on a different canvas, broad, dynamic, and with different possibilities.
I'm not Rolex,
nor Omega, nor Patek Philippe, nor indeed the Swatch Group who once entered into a conflict with my brand ‘BERGEN’ due to similarity with the logo of my brand;
evidently, I had to yield and change my branding.
I reiterate that my watch dials possess much character and desire, that they even disturb giants like those I’ve just mentioned.
Awards
Best Samsung Watch Face Designer of the Year
In 2018, Samsung awarded me as the best Samsung designer of the year in San Francisco, USA.
Best Samsung Wallpaper Designer of the Year
In 2022, Samsung again rewards my art, this time applied to mobile devices.
Present and Future
Until recently, I have expressed my art, obsession, and talent designing watch dials for Samsung, Apple Watch, Google Play, and Huawei, but I no longer wish to spend my time and art on a mass scale.
I have been recognized, have I done well? A resounding yes, but I no longer want to make it mainstream.
For this reason, some time ago, my personal brand called Nico Castro emerged from my experience and passion.
The time to use my time and art moves away from the common rush and tasteless exchange, giving way to extravagant and heartfelt creations, where urgency rests, and artistic passion flourishes to give life to watch dials that are an authentic and exclusive digital jewel,
but above all, limited to a few people.