The Philosophy
I’ve always chosen what’s different, the exclusive edition, what goes faster or further or is more powerful or that only one person could own. I had to stand out and excel.
That's the idea here; to excel.
Exclusivity
Nothing is built with a snap of the fingers, so instead of detailing the tens of hours it takes to create a new watch dial design, I’ll say that time is finite and exclusive, just like the number of pieces we sell.
Digital art could be infinitely massive.
That’s not what I want.
I desire that only 10 people own these digital collector’s jewels.
Opulence is not ostentatious, but a subtle celebration of exquisiteness and luxury.
Lifestyle
You’re probably not ordinary,
you don’t do the same things as your friends,
and you don’t work in similar jobs either.
I don’t believe so.
I also don’t believe your vacations are planned based on their cost, on the contrary,
you think about where you’ll go this time.
Life and its opportunities are as varied as colors,
but the lifestyles of the 1% are already scarce,
just like access to exclusivity.
Celebrating life and success with indulgences,
is a need of the being,
and it feels so good.